Day 4 is about the word on every marketer’s mouth. Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Ruth McCarthy, Founder of Mobili Media, about how to get caught up -- and then get ahead.
One of the most fun ways to get a peek into another person’s life is to experience their city like a local would -- with a homebase in a their space. LifeSwap takes the fun of living how a stranger does one step further. We’ve teamed up with AirBnB to give you a taste of what it’s like to step into someone else’s shoes. We can safely say that this is the best giveaway of any SXSW party around.
Get The People + Balanced Fashion Present:
A Fashion Revolution Week event. An immersive evening of networking, conscious fashion pop-ups, compelling conversation, all-star panelists, cocktails and did we say after party?!
Why your ethical story isn't necessarily your brand story.
Why it's important to have a strong storytelling and design for any brand.
Why aren’t more people putting their money where their heart is.
Can brand position routed in lifestyle and culture win new mainstream consumers over at the higher sustainable / ethical price point.
What are the ways (if any) your brand “gives back” on a social level and how is it intervened into the brand’s story?
How in-store activations and showrooms can build community and tribe.
What positive and negative impact do influencers and celebrities have on the issue of consumption.
Dana Davis graduated from the Fashion Institute of Technology in New York City in 2003, and immediately co-founded a design label and retail store in Brooklyn, NY. After several years, her passion in production and design led to her to work across the apparel industries at various companies such as Urban Outfitters, Macys and Carlisle Group. In 2010, was recruited by Mara Hoffman to lead and grow the company’s Production Department, where she secured partnerships with facilities across the world while optimizing internal processes. In 2012, Davis became the Director of Production and Design and was integral in the company’s transformation into the recognizable and widely distributed brand that it is today. In 2015, Founder and President Mara Hoffman appointed Davis to spearhead the company’s transition towards sustainability. Since then, the Mara Hoffman brand has taken critical steps to mapping, evaluating, and reconfiguring its supply chain in order to make positive changes.
Shivam Punjya is the founder and creative director of behno. He oversees the brandʼs overall social and creative direction and positioning. Punjya founded the brand with the goal of addressing poverty and global health through traditional and non-traditional enterprise channels. Punjyaʼs professional experiences include luxury hospitality conglomerate InterContinental Hotels Group in London to GreatNonprofits.org, a tech-based nonprofit in the Silicon Valley. Upon completing his B.A. in International Political Economy from U.C. Berkeley, Punjya led extensive fundraising campaigns for the overseas branch of Pratham, India’s largest education advocacy nonprofit. Punjya graduated from Duke University with a M.S. in Global Health from the Duke Global Health Institute. During his time at Duke University, Punjya also studied social entrepreneurship at the Fuqua School of Business. Most recently, Punjya also served as the Country Coordinator (USA) for Fashion Revolution.
Tabea is a business strategist, connecting product, process and sustainability within the apparel industry. She is a co-founder of Futuremade, a business integrity and sustainable innovation agency. There, she and her partners build strategies for apparel companies, both established and nascent, considering people, planet and profit. Besides strategic consulting through Futuremade, she mentors two digitally-native apparel start-ups, focusing on product and customer experience. She is also co-founder of AFO Collective, an intimate content series for industry professionals, offering three unique perspectives on challenges and possible solutions within the fashion industry.
For the first decade of her career, Tabea worked almost exclusively within the start-up fashion space. As former Head of Product at Reformation, she served as the connector between design and tech, product development, supply chain and sustainability. In 2012, she published several articles about the then-nascent topic of sustainability within the fashion industry in her “Ethical Style” column for GOOD magazine. Tabea has a bachelor's degree from Georgetown University.
Scot defines the term ‘social entrepreneur’ and has made it his life’s work to balance profitable business ventures with making the world a better place. In 2005, he collaborated with The Mark Wahlberg Foundation and The Boys and Girls Club of Dorchester, Massachusetts to create Camp Northbound. Held at a premier camp facility in Maine, Camp Northbound is a residential camp for youth growing up in the inner cities of Boston.
Following the success of Camp Northbound, Scot set out to build a similar program for kids growing up in New York City’s most violent and turbulent communities, which led him to create a nonprofit org, and its signature program, Camp Power. In ten years, this volunteer-based organization has served thousands of kids, providing year-round life-changing experiences, positive role models and college scholarships for kids growing up in the most underfunded neighborhoods of Brooklyn and the Bronx.
After seeing many Camp Power kids carrying their belongings in trash bags, he and his wife, Jacqueline founded STATE Bags - a one for one bag brand serving local kids in situations of need. He has worked to evolve the one for one model through STATE's innovative giving initiatives and #WhatDoWeTellTheKids platform, which sheds light on tough social issues by simply asking, "what do we tell the kids?"
In addition to his philanthropic efforts, Scot also has an extensive background in business development and marketing strategy implementation.
Megan is the Cofounder of Get The People a purpose-driven creative agency committed to supporting the creative needs of purpose-led brands making a positive impact through their products, cause and services.
She’s helped dozens of clients from emerging start-ups to global heavy-hitters, pulling together proven strategies in branding, digital design and technology to tell their impact story, connect with their people, and support their ongoing growth. Most recently she’s launched the impact driven platform of Get The People, which will takes shape through events (like this one!), dinner parties and a podcast series to build awareness and spotlight the brands and people fighting to build a sustainable and conscious society.
In addition, Megan is the Cofounder of Take Me Alive, a luxury streetwear line handmade in NYC.
Freehold rocks a Cali meets Brooklyn vibe wrapped in a hotel lobby experience but without the rooms – hybrid coffee shop, work space, hang space, venue and one of NYC’s hottest nightlife spots.
Get The People is a New York based digital creative agency specializing in designing and building beautiful, performance-based websites for socially conscious, purpose-driven brands.
Founded in 2011 by husband and wife duo, Rad Bratich and Megan Murphy-Bratich, their mission is to exist at the intersection of good and cool – supporting the creative needs of conscious brands committed to making a positive social or environmental impact through their products, technology, or services.
They are a B1G1, business for good, and most recently launched an impact driven event and podcast series, spotlighting brands, people and critical topics in the socially and environmentally conscious space.
In addition to running their agency, Megan and Rad founded Take Me Alive, a NYC based ethically made luxury streetwear line for men and women. Designed by Rad, the line is eavily influenced and inspired by the absolute edge – blending art, music, self expression and attitude with an approach to truly living life to the death. The brand is not only routed in artistic expression but is committed to a making ethical choices around the fabrics and materials used along with how and where each garment is made.
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Balanced Fashion is a fashion tech and sustainability consulting company focused to bring meaningful changes to the fashion industry and make the world a more balanced, meaningful and peaceful. We help startups be sustainable from the ground up – both inside and out. We aim to show businesses that making money is only the result of the bigger energy shift that we are part of.
Fashion Revolution Week is the #whomademyclothes campaign held in April, which falls on the anniversary of the Rana Plaza factory collapse, which killed 1138 people and injured many more on 24th April 2013. That is the day Fashion Revolution was born. During this week, brands and producers are encouraged to respond with the hashtag #imadeyourclothes and to demonstrate transparency in their supply chain.